CORE RESPONSIBILITIES AS CHIEF CREATIVE OFFICER
Key Leadership Responsibilities -
Executive Leadership: Participates on the leadership team to align creative and publishing output to achieve the agreed-upon strategic plans.
Content Development: Oversees the workflow that is a multilingual, multigenerational, and multidisciplinary content engine, engaging our newly created audience persona, ‘Bella’, and supported by donors like our donor persona, ‘Daniel’.
Team Architecture: Recruits, mentors, and manages a high-capacity team, including both on-staff professionals and a network of external contractors (authors/speakers/editors).
Storytelling Fundraising: Directs our ministry’s production of media to tell donors our story and share our “why?” with video, written, and social media content. Collaborates with our professional fundraising teammates.
Brand Excellence: Champions the brand and innovates the brand for effectiveness.
Creative Leadership Responsibilities -
Content Authority and Direction
o Shepherds and directs our lead speaker, Pastor Mike Novotny, and other writers, speakers, and creatives to help them build content that engages our intended audience.
o Leads the organization in selecting media channels for campaigns and initiatives.
o Demonstrates ability to understand and communicate a Christian, biblical perspective on taboo or socially controversial topics with wisdom using a variety of media and platforms.
o Generates clear concept briefs and messaging outlines that guide creative execution across teams (video, design, social, written).
o Develops a thorough knowledge of Time of Grace’s content library and resources in order to leverage them in messaging and content development.
o Tells the story of the ministry’s “why?”, informing supporting donors and partners that “this” is the reason they give to Time of Grace. Such creative media is built for our donor persona, ‘Daniel’.
Aesthetic Authority Optimized by Platforms
Leads the brand’s addition of raw, authentic, and fast-paced aesthetic that’s characteristic of TikTok, Instagram reels, and YouTube shorts.
Creative Innovation and Platform Expansion
Makes opportunistic, inventive decisions on new technologies and new distribution mediums, and pitches creative plans to speakers, writers, leaders, and the board of directors. Examples of ministries using new technologies and new distribution mediums to grow include: the Bible Project on YouTube, the YouVersion Bible App, TBN on TV, and Dave Ramsey’s Financial Peace University curriculum.
Quality Spanish Content
o Oversees the creative adaptation of the brand for the Spanish-speaking world, ensuring visuals and tone are culturally relevant and appropriate.
o Guides the production of clear, gospel-laden content that meets people who have distanced themselves or are tired of the prevailing theologies so often found in Spanish communities.
o Visual Courage - Develops the branding for message series and content addressing sensitive or “off limits” topics (e.g. mental health, sexuality, addiction, politics).
o Purposeful Design - Uses the Time of Grace persona Bella as a guide, directing content creators to invite people to be consumers of our content, particularly people who don’t believe Jesus saves.
Content Production Tasks -
Print: Leads and coaches the team of editors, contract authors, and graphic designers to produce approximately 9 high-quality books per year as well as monthly mailings and newsletters and other printed material.
Video: Leads and coaches the team of Creative Video Director, editors, contract speakers, and graphic designers to produce approximately 37 high-quality television programs per year and a number of short videos in English and Spanish.
Design: Ensures videos, mailings, book layouts, and other resources reflect a modern, premium look that stands out in feeds, video libraries, on bookshelves, and resonates with a younger audience.
Media Integration: Seeks opportunities to connect “taboo,” “Spanish,” and “Gen Z” teaching content into printed, video, audio, and digital resources, ensuring a seamless brand experience from screen to page.
